Billie Eilish is bringing her star power to Gucci.
The Oscar- and Grammy-winning musician is starring in Gucci’s spring 2022 eyewearcampaign. Eilish models in the design house’s second campaign for the collection in a retro-inspired campaign that gives a nod to film noir.
Eilish is seen modeling in retro cars in the campaign, wearing styles like the caravan sunglasses in black, embellished with a gold-toned Gucci logo. In another photo, she’s seen wearing a pink cat-eye sunglasses style. The campaign is rounded out with a photo of Eilish modeling an oversize sun mask sunglasses style inspired by an ’80s aesthetic.
In a film noir-inspired campaign video, Eilish is seen sporting the sunglasses collection and driving a retro car around the Hollywood Hills. Gucci posted the video on its Instagram with the caption reading in part: “suspenseful scenes showcase a selection of new retro-inspired styles that mirror the cinematic mood of the film, culminating in a moment of self-reflection.”
The campaign was created by Gucci creative director Alessandro Michele, with photography by Harley Weir and art direction by Lina Kutsovskaya.