Mattel is doubling down on its plans to expand “outside the toy aisle” after the smash hit Barbie movie.
The comments come as the California-based firm said its sales fell by 12% for the three months to end of June.
Mattel’s brands – including Barney, Hot Wheels and Polly Pocket – are also set to feature in upcoming Hollywood films.
Barbie “speaks to the potential of Mattel films,” chief executive Ynon Kriez said in the company’s earnings presentation.
“This is a milestone moment for Mattel and a showcase for the cultural resonance of our IP [Intellectual Property],” he added.
Mattel, which has not yet said whether it will make money directly from the Barbie movie, has also released a soundtrack album and entered into more than 165 consumer product partnerships for the film.
The company’s net income for the period came in at $27m (£20.8m), which beat Wall Street expectations despite falling by almost 60% compared to the same time last year.
Mattel’s shares, which have risen by almost 16% in the last month, dipped 1.8% in extended New York trading after the earnings were announced.